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Best Website Analytics Tools for 2021

 When it comes to web analytics tools, most marketers quickly think of Google Analytics — and Google Analytics only.

While Google Analytics is a powerful analytics platform and a free tool, it is not the only analytics platform on the market, and there are many other tools that are compatible and expand what GA can do.

Analytics,business,resources,wordle,word cloud - free image from needpix.com

Below, I look at some of the best website analytics tools that can replace or enhance your search results with Google Analytics.


1. Tile leader
We have created Leadfeeder so that marketers and sales teams can clearly see who is visiting their websites, even if site visitors never fill out a contact form or send an email.

At the highest level, it works by identifying the companies that visit your site, and then getting the contact information from individual visitors to that particular company.

You will also be able to clearly see which web pages your leaders are looking forward to, which will enable you or your marketing team to reach out to you through a laser-focused marketing platform.

2. Visual Website Optimizer (VWO)
Visual Website Optimizer (VWO) provides you with a test tool for A / B testing by examining the different graphical and graphic graphics on the page.

It also gives you the ability to record guest visitor analysis times. For example, one company used the VWO Live User Recording feature to detect a critical posting error that occurred randomly throughout the day. As a result, the rate of decline on that page dropped by about 45 percent.

VWO offers a free trial of its web analytics tool and asks you to contact them for a price.

3. ClickMeter
Determining the ROI of different marketing channels can be difficult. ClickMeter gives you the ability to create beautiful URLs and follow them and analyze them by looking at over 100 different parameters.

ClickMeter integrates with Google Analytics and will allow you to redirect, track, and analyze website traffic.

It also gives you the ability to comprehend the real value of your marketing efforts and eliminate those constant traffic sources.

Prices start at $ 29 / month and go up to $ 349 / month.

4. PageSpeed ​​Insights
PageSpeed ​​is a free Google tool that gives you the ability to see how fast your (or slow-moving) web pages are.

In this day and age of high speed internet, why worry about the speed of your website?

Even with a very fast internet connection, your website may experience stressful loading times. Most Internet users will not have to wait a second or two for the page to load.

A slow website can be caused by one of many different things, such as network latency, server performance, or large image / file sizes.

Neil Patel from Kissmetrics [did a study] (https://neilpatel.com/blog/loading-time/) and found that one second delay in website response time could reduce conversions by up to 7 percent!

Prices: Free!

5. Intercom
excellent tools for website analysis

Does your organization have an iOS or Android web application? Intercom provides a set of tracking and analytics tools that will help you gain a better understanding of who is using your web application.

With just a few lines of Javascript code, you can track and interact with users of your web application in just a second.

In addition to providing analytics statistics, Intercom allows you to enter new customers, announce new features, and ultimately improve customer experience.

Intercom has a free 14-day trial. Pricing starts at $ 136 / month with the available business level package.

6. PaveAI
If you have used Google Analytics at any time, you may have noticed a line behind the spam line that appears in your reports.

Most people do not even know that spam and their evil bots visit their websites and falsely view page views by hiding in traffic reports.

PaveAI removes this "fake traffic" from your analytics reports, thus giving you a fresh view of your traffic levels.

Works in partnership with [Google Analytics] (https://www.leadfeeder.com/blog/google-analytics-vs-visitortrack-vs-leadfeeder-website-visitor-tracking/) and uses the Management API to add new filters regularly when sent to the sender spam.

Cost: Free

7. Pingdom
Similar to Google PageSpeed ​​Insights, Pingdom scans your website for various features that may cause it to slow down. Going one step further, it will also monitor your site and server for delay issues.

You can manage and monitor the performance of your websites, overtime, and user interactions that will give you a sense of perspective when you are away from office.

Pingdom offers a 14-day free trial with prices starting at $ 11.95 / month, all the way up to $ 199 / month professional package.

8. Calling Frog SEO
Web analytics software is more than just looking at who visits your website. Scaring Frog SEO provides intuitive data in the form of reports compiled by a friendly bot that scans your site for errors and other useful data.

Just enter your website URL and in a few minutes (depending on your site size and bot crawl speed), you will have a complete SEO technical test easily accessible.

Find and fix broken links, check 404 pages, and analyze your SEO on site.

Scaring Frog SEO can also help detect bugs with tools like Google PageSpeed ​​and Pingdom.

The tool has a free version limited to 500 URLs. The paid version starts at £ 149.

9. Woopra
Customer information is the lifeblood of any company. Woopra empowers you to analyze and analyze those data that will give you a better understanding of what your customers are doing.

It achieves this by mapping customer trips and answering difficult questions.

Woopra also integrates with more than 50 platforms such as MailChimp, Slack, and MySQL. Ability to get the 90K proverb

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