10 WAYS TO PROMOTE AND IMPROVE YOUR WEBSITE TRAFFIC

WEBSITE MEASUREMENT

 

Web traffic is measured to see the popularity of websites and personal pages or sections within a website. This is an automatically generated list of all pages that appear in the Traffic Statistics web file. The hit is generated when the file is provided. The page is considered a file, but the images are also files, so a page with 5 images can generate 6 hits (5 images and even a page). Page view is generated when a visitor requests any page on the website - the visitor always generates at least one page view (main page), but can create more. Track traffic can be recorded by inserting a small HTML code on each page of the website by tracking the external applications of the website. [2]

Web traffic is sometimes measured by sniffing packets and thus random samples of traffic data are obtained, providing complete information about web traffic throughout Internet usage.

The following types of information are often found when monitoring web traffic: [3]

    Number of visitors.
    Average number of pages per visitor - A high number indicates that the average visitor is going deeper inside the site, perhaps because they like or find it useful.
    Average Visit Duration - The total length of a user visit. As a rule they spend more time interested in your company and they are more likely to be contacted.
    Average page duration - how long a page is viewed. The more pages you see, the better for your company.
    Domain Classes - All levels of IP information needed to provide web pages and content.
    Busy Hours - Shows the best time to run a promotional campaign and the most popular time on the site.
    Most Requested Page - The Most Popular Page
    Most Requested Entry Pages - The first page the visitor sees is the entry page and shows which pages attract the most visitors.
    Most Requested Exit Pages - Most Requested Exit Pages Poor pages, broken links or exit pages can help you find popular external links.
    Top Routes - The order of the pages that visitors see until they enter, the ways to identify site visitors by top paths.
    Referrer; The host can track the (explicit) source of links and determine which sites generate the most traffic for a particular page.

Websites generate traffic rankings and statistics based on the number of people accessing sites using their toolbars and other means of online measurement. The problem with this is that it does not see a complete traffic picture for the site. Larger sites usually use the services of companies such as Nielsen Networking or QuantCast, but their reports are only available through subscription.

Definition: Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions" and is a common way to measure the impact of an online business to attract an audience.
Web traffic is important - but not the only one

When ecommerce started in the 1990s, metrics for web traffic were first seen as the most important way to determine a website's popularity, because there are no other metrics yet to achieve online success. As digital marketers become smarter, analyzing website performance has become more widespread.

Analysts no longer ask "How many came?" Now, this is just - if not - important to know:

    How long did customers last? If customers leave after a few seconds, bringing a huge amount of traffic will eventually make no sense. Measurements such as bounce rate and page pants over time are a picture of how users behave.
    How many customers have purchased? For an online business to thrive, it needs a large audience. But it also requires having the right audience. Measured by exchange rates, determining how many customers will buy products, showing whether the ecommerce store is effectively selling its product offering.
    How much does it cost to bring a visitor? Some web traffic is free, but most online stores rely on their traffic, such as PPC or affiliates, to support and grow their business. Acquired customer costs (CAC) and purchase cost (CPA) are two important ecommerce metrics. When balanced with AOV (Average Order Price) and CLV (Customer Lifetime Price), a business can essentially estimate and adjust its advertising costs.

Website traffic is not all, remove all ecommerce performance metrics. This is still a great starting point for determining a website's popularity and visibility. Consider two anti-e-commerce underwriters:

A) Website A: Effective calls to action and brief product descriptions still convert a high percentage of visitors to sales, but they only bring in less traffic.
500 Monthly Visits * 40 Sales = 8% Conversion Rate (CR)

B) Website b: Natural Google ranks high on the search list, gives well-received content and brings paid ads. They work wonderfully with web traffic, yet convert a minimal number of visitors.

5000 visits, 40 sales = 0.8% CR

This example shows why marketing metrics like web traffic are not seen as zero. The two opposite websites get the same results, where they fail to make good use of what they do. They fail to identify the field for improvement as they focus on the metric in Excel. By studying the full picture of sub-performance and customizable areas, ecommerce stores give their customers the best experience while maximizing revenue.
How exactly is website traffic recorded?

When someone visits a website, their computer or other web-connected device communicates with the website server. Every page on the web is made up of dozens of specific files. The site's server accesses each file in the user's browser, where it is stored and cached into graphics and text. Each file sent represents a single "hit", so looking at the same page can result in multiple hits.

This is not just the traffic on the homepage of the website, it is monitored. Instead, the server constantly monitors all sections of the website to see how many hits each one receives. In Web Vernacular, a solo trip is called a "session". The subtleties of each session vary, although each has a starting and ending point.

Servers can compile every request for a web page, and its operator is required to provide information to find out how popular the site is and which pages attract the most attention. When the web server processes a file request, it gives an entry on the server's hard drive called a "server log". The log collects entries by genealogy, creating a valuable database of information that the site owner can analyze to better understand the website's visitor activity.

 

 Ask the marketer or business owner what they would like most in the world, and they will probably tell you "more customers." What usually comes after customers on a business wish list? Lots of traffic to their site. There are many ways to increase traffic to your website, and in today's post, we'll look at 10  of them, including several ways to improve site traffic for FREE.

1. Advertise

This is very clear, we will look first. Paid search, social media marketing and display advertising (try our Smart Ads Creator!) Are all great ways to attract visitors, build your brand and find your site in front of people. Adjust your paid strategies to suit your goals - do you just want more traffic, or do you want to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your intentions before you get your credit card.

If you are hoping that more traffic to your site will also result in more sales, you will need to point to high-target keywords as part of your paid search strategy. Yes, the competition for these search terms can be bad (and expensive), but the benefits are not worth it.

2. Find Social

It’s not enough to produce good content and hope people get it - you have to work. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ready for short, fast (and experimental) links, and Google+ promotions can help your site appear in personalized search results and appear to be more effective in B2B niches. If you are a B2C product company, you can get a good pull through weighty social sites like Pinterest and Instagram. Here are some suggestions on how to use social media effectively.

3. Mix

There is no magic formula for successful content marketing, other than what some may believe. For this reason, change the length and format of your content to make it as attractive as possible to different types of readers. Include short, news-based news stories with long form content and videos, infographics and data-driven pieces for maximum impact.

4. Write undisputed headlines

News headlines are one of the most important parts of your content. Without a stressful topic, not even a complete blog post will be read. Well the art of master writing. For example, writers at BuzzFeed and Upworthy often write more than twenty different themes before finally settling on the one who will drive the most traffic, so think carefully about your topic before you hit "publish."

5. Pay attention to On-Page SEO

Think SEO is dead? Think again. Improving your content with search engines remains an important and relevant practice. Do you use the alt alt text extensively? Are you creating internal links for new content? What about meta definitions? Preparing SEO on the page does not have to take years, and it can help increase your live traffic.

6. Long-Tail Target Keywords

Found your keyword with the highest purpose and the basics of popular names included? Then it's time to point out keywords with a long tail. Long tail keywords do most web searches, which means that if you do not identify them as part of your paid search or SEO efforts, you are missing out.

7. Start Guest Blogging

Before you can say no, true guest blogs are not dead, though you may have heard. Protecting visitor posts from reputable sites can increase blog coverage on your website and help build your brand in sales. Be warned, however - that guest blogging rates have changed dramatically in the last 18 months, and spam tactics can lead to severe penalties. Continue to be vigilant.

8. Invite Others to the Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to subscribe to your site. They may share and link to their guest article, which may bring new readers to your site. Just make sure you only post high quality, original content without spammy links, because Google attacks low-level guest blogging.

9. Post content on LinkedIn

LinkedIn has gone beyond ways to find another job. The world's largest social network is now an important publishing platform, meaning you have to post content on LinkedIn regularly. Doing so can increase traffic to your site, and increase your profile within your industry - especially if you have moderate to large followers.

10. Make Sure Your Site Is Responsible

The days when Internet browsing is only done on desktop PCs are long gone. Today, more people than ever before use mobile devices to access the web, and when you force your visitors to slow down and crawl their way around your site, you are actually telling them to go elsewhere. Even if you have a basic website, you still need to make sure it is available and looks good on all devices, including small smartphones.